Today, Online Marketing is the lifeline for brands.Their social presence and engagement with audience build their brand value. And in this content is the key factor. Either it is online marketing, social media marketing, email marketing, inbound marketing or outbound marketing content plays the most vital role to construct strategies.

Over the time, to serve the internet world, content and type of content to have changed dramatically. Visual Content is ruling the net now.

There is an estimate given by Cisco that by 2019, 80 percent of the internet traffic will be browsing through just video content. Tumblr, Pinterest, and Instagram are already proving the dominance of visual content by their increased user base over years.

Tumblr’s active user base has grown by 120 percent.
Pinterest’s active user base has grown by 111 percent.
Instagram’s active user base has grown by 64 percent.

Here are the top 5 reasons why Visual Content is ruling over the internet:

Why Tell It When You Can Show It

As they say, “A picture is worth a thousand words.” Using a picture to deliver a message is much more powerful than using text alone. Visual content directly presents your brand story rather than telling about it. Moreover, scientific researchers prove that a human brain process images 60,000 times faster than text.

Visual Content Decreases Information Overload

The Web is overloaded with data and every second it is increasing. A normal internet user faces up to 174 newspapers worth of data every day which is 5X of data a common user received in 1984. Visual content lessens this burden of users by making posts more direct and minimalistic.

No Time For Long Posts

The modern day life is always on the move and people are always busy with their works. Nobody wants to read long posts. 55% of Internet users who view a page spend less than 15 seconds looking at it. So, just think how much time you have got to come in notice of consumers?

More Pictures, More Understanding, More Engagement

Image stories are far more fun and more engaging than text stories as they convey emotions easily. People connect and understand visual posts easily than other post types that’s why posts with images produce 650% higher engagement than text-only posts. The understanding rate for text posts is 70% while as for text with images it is 95%.

Visual Content Eliminates Language Barriers

There is no existence of boundaries on the web. A brand can have users from various regions and cultures. This is a good news unless you consider the language in which you need to maintain engagement with users from different regions using different languages. Visual content perfectly solves this problem of multilingual users. Traffic sign boards are the perfect example of this.

Conclusion

Visual content is more memorable and operative. People process, understand and recall it more quickly than that of plain text. It is the future of Online marketing.
Today, your whole content marketing is at the risk of being ignored if you are ignoring Visual Content. So, start creating more visual content for better engagement.

Contact us or comment below if you have any query related to visual content and marketing.