Facebook’s new addition Insights video tab leads to better performance

Do you track your post performance on Facebook? Do you know how will the Insight page help you track user interaction?

If No, then you need to know how to track your potential user. The Insight Page monitors your Facebook online activity based on likes, visits, reach, posts, videos and people. It also helps in understanding the number of interactions on your Facebook page and the demographics of the viewers.

Facebook has now announced a new video tab on the Insight Page that will allow the admin to gauge on the video performance. This is a new addition in the Insight Page that will help the page admin to monitor on the video engagement and view measurable results on Facebook.

You can now track your video engagement and use this tool for high traffic generation. Videos acts as a great traffic booster but earlier quantifying them was not at all possible.

What’s New
Before this new addition, The admin could only track the metrics of the video on video-by-video basis. But, the new Video tab is capable of tracking each and every activity of all the videos posted on a specified date or time period.

Now Page admins will have to access the following insights:

1. The video tab will give you an analysis about the 30 seconds view on the Page.

Now, Page admins will be able to find the total Views and views of at least 30 seconds. It is very useful for those who were concerned about the three-second standard of Facebook for registration of a view.

2. Top videos posted within the specified date range

Another feature of the new tab is the top videos posted within the specified time period which is measured based on views and reach. 

3. You can also switch between the Organic Media V/S Paid, Auto Play V/S Click to Play and Unique tools V/S Repeat in the video tab.

With such extensive information in hand, the admin can gauge the type of videos attracting the user’s attention. Facebook is now emerging as the top marketing tool and has captured the video ads management through such measurable and accountability factor.