Name: Avataar of Durga
Brand: Tribe by Amrapali
Brief: In this campaign, Tribe asked women to Nominate people who are an avtaar of Durga in their lives and recognize their contribution & achievements. We created Facebook posts for different avtaars of Durga & asked users to nominate 2 people in the comments with a reason why they are an avtaar of Durga in their life. One winner was chosen for each day.
Mediums Used for Promotions: Facebook
Outcome: The campaign managed to reach 36,551 people and engage 6,263 people on Facebook. More than 100 people actively participated in the contest.
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