All You Need to Know Before You Start Advertising on Facebook

The shift of advertising from traditional mediums to digital mediums is not a matter of time, it’s a reality now. Advertisers are spending more time and money on digital mediums than traditional mediums with Social Media taking the lead. According to Live Mint, the ad spend in India will mark a growth of 15.5% in digital advertising by the end of 2016 which is expected to grow further in the coming years.

Social Media Advertising is not just an awareness tool now, it drives leads and sales too due to which marketing departments are increasing their expenditure on social media platforms. Consumers are growing in millions on social media platforms like Facebook, Twitter, Instagram, Twitter and others. Taking a dive into the ocean of social media to increase your business revenue cannot be more luring now than ever!

If you are new to Facebook advertising, here is a beginner’s guide to know about all types of ads available with their specs-

Facebook

Facebook is one of the most preferred social media advertising platforms having a wide array of ad categories with detailed targeting options. Here are the ad categories offered by Facebook-

1. Image Ads –
Ads which use a single image as media are called image ads. They vary in dimensions according to their placements. Here are different types of image ads available on Facebook along with their specs and objectives-

• Desktop & Mobile News Feed –

  They appear like normal updates on your timeline with a sponsored sign. Your business’s name will be highlighted prominently with ad along with a text which will provide information about what you’re advertising, an image or video which will compliment your point of communication and a call to action which will encourage people to click. Here is a screenshot of a sample desktop & mobile news feed image ads-

  

  
  Image Size : 1200 X 628
  Video Format & Length : .mp4 & 45 mins max
  Text : 90 Characters
  Headline : 25 Characters
  Description : 200 Characters
  Objectives : Click to website, website conversions, brand awareness & lead generation

• Right Column –

  They appear in the right of your news feed and sticks to the screen when your scroll down your news feed. Your business’s name is not highlighted with right column ads. It comprises of an image or video & text which advertises the information you’re providing your audience. Here is a screenshot of a sample right column ad-

  

  
  Image Size : 1200 X 628
  Video Format & Length : .mp4 & 45 mins max
  Text : 90 Characters
  Headline : 25 Characters
  Description : 200 Characters
  Objectives : Click to website, website conversions, app installs, app engagement, brand awareness & lead generation

2. Carousel Ads –

Carousel Ads use 3-5 images with links to direct users to specific pages on your website. Product images can be used in these sorts of ads to target your customers. Here are different placement options available for carousel ads on Facebook-

• Desktop & Mobile News Feed –
  Carousel ads with news feed placement also appear like normal updates on your timeline but with more than one image or video. Your business’s name will be highlighted prominently with carousel ad. It comprises of 3-5 images or videos, text & a call to action to encourage users to click. Here is a sample screenshot of carousel newsfeed ads-

  

  No. of images: 3-5
  Image Size : 1080 X 1080
  Text : 90 Characters
  Headline : 40 Characters
  Description : 20 Characters
  Objectives : Click to website, website conversions, brand or product awareness

3. Event Banner Ads –

Event banner ads are a great way to advertise an event and invite people to it on Facebook. It comprises of an image banner & text which describes your event. Here is a sample screenshot of event ad-

Image Size : 1920 X 1080
Objectives : Invite more users to your event, Increase engagement on event page

Choosing the right Facebook ad for your brand is a tricky business. You need to keep aligned the business objective & the social media objective and also keep a close watch on the analytics to know what’s working and what’s not. If you’ve any query related to social media marketing, you can comment below or contact us.

Stay tuned for the beginner’s guide to Instagram advertising which we will cover in our next blog.