#HamaraKisan – A Social Media Campaign for IFFCO

Name: #HamaraKisan

Brand: Indian Farmers Fertiliser Cooperative (IFFCO)

Brief: In our day to day lives, we don’t realize the basic elements, i.e. the food we eat, the clothes we wear, etc. which are grown by our farmer brothers. #HamaraKisan was a campaign designed by us for IFFCO to express gratitude and pay respect to our farmers they rightfully deserve.

Mediums Used for Promotions: Facebook, Twitter, Email, OOH

URL: To support the campaign & capture the response & engagement with the audience, a landing page was created. Check it out @ www.iffcolive.com/hamarakisan

Outcome: We successfully reached out to 21,56,219 & engaged 74,254 users on Facebook & Twitter.

#HamaraKisan also got nominated by DOD Awards 2016 for the Best Social Media Campaign.

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