Raise an Army of Promoters for Your Brand Online

After setting digital goals for your company, the biggest questions are how to achieve them? What mix of tactics or activities you need to implement to achieve those goals? How are you going to convert strangers into promoters of your business? Well, the journey is tough but not impossible!

We as a digital agency after working with more than 500 brands have carefully crafted a path for you to achieve your goals.

1. Attract

First and the most important step is to attract the right traffic or people who are most likely to be converted into your happy customers. Short term approach of attracting just any traffic can be tempting but it is neither right nor a long term solution because they are not your target and they can never be converted into customers.Your ideal customer has a persona. Setting your buyer’s persona can be very helpful in knowing what your customers are like, what do they do & what are they looking for. Your customer’s personas are the people around whom your whole business is built. Some of the tools you can use to attract the right users to your website are Search Engine Marketing, Blogging, Pages of your website, Social Media Platforms etc.

2. Convert

After you’ve attracted the right audience, the next step is to convert those visitors into leads. Acquiring their basic contact information like email addresses is the most valuable currency for an online marketer. To encourage your visitors to give you this currency, you’ve to offer something valuable in return like eBooks, Whitepapers, Webinar or whatever that might be valuable enough for your visitor.Tools you can use to convert visitors into leads are Contact Forms, Call to Actions  like ‘Download a eBook’ or ‘Attend a Webinar’, Landing Pages etc.

3. Close

When you’ve attracted the right user & converted them into leads, the next step is to close those leads and let them be born as your customers. There are certain marketing tools which can be used for this but keeping in mind that you’re closing the right leads at the right times. Some of these tools are Customer Relationship Management (CRM) to keep track & get in touch with right prospects at the right time, Closed-loop Reporting including marketing efforts by Sales Team, Email Marketing etc.

4. Delight

Once a customer will not always be a customer! If you forget about your customers converted from leads then you might just loose them. It’s important to engage & upsell your current customer base to convert them into happy promoters of your business. Some of the tools you can use to delight your customers are Surveys to ask them what they want, Smart Call to Actions with offers, Content tailored according to interests of your customers, Social Monitoring to keep track of social conversations including likes, dislikes, comments and questions.

Once you’ve paved the path of ‘How to convert strangers into promoters of your business’ then you can sit down to plan your course of action to achieve your business goals.

Download our complete eBook ‘Secret Guide to Create a Digital Marketing Strategy that works’ to create a digital marketing strategy of your own!